When thinking about how to best market your multifamily properties, it’s important to think about bridging the physical world with the digital world. If you’ve ever looked for an apartment online, you know that the boring empty spaces are difficult to perceive. On a screen, a flat room without décor is essentially a void. However, staging can help provide depth to your listing, not only visually, but emotionally. It should come as no surprise the 81% of prospective renters fi

More and more, we are being asked to design Snapchat filters for our student living clients' events. They are fun to design and clients get a TON of exposure for a small cost. Snapchat plays host to over 135 million university students, 78% of whom sign into the application every day. What a huge marketing opportunity for the student housing market! Let’s dive in to how to effectively utilize Snapchat to engage student renters. Snapchat functions as a visual storytelling plat

Marketing to seniors in the multifamily sphere has never been more important. With the buying power of the “Silver Tsunami” comes a huge market for renters looking for value, community, and personalized service. What marketers may fail to realize is that reaching the senior market is not only possible, it’s rather easy! In fact, once you understand the common reasons that seniors chose multifamily rental options, and understand what motivates them as buyers, you will quickly