Branding is more than just a logo and a website. It's the process of creating a strong, positive perception about your property while...

Recently I bought a gift for my friend from a company that she and I love. I wrapped the gift box with care and was so excited for her to...

Words without actions are meaningless, especially in business. Consumers are not interested in wasting their time with companies that...

In part one, we looked at the way color impacts brand perception, value, memorability, and consistency, as well as how color can...

While it might not be the first thing you think of, colors play a huge role in how well your brand is perceived, remembered, and valued....

I love paper. One of my favorite parts of designing a brochure has always been flipping through a book of paper samples and choosing just...

While social distancing has become the new norm, coliving spaces, or residential buildings that focus on sharing and building community...

The current COVID-19 outbreak has sent many people to their couches to either work from home or wait out the crisis, which seems like a...

If you're a business owner and working from home, hopefully you are staying busy but with the future of our economy unclear, things may...

With social distancing keeping many people at home we are starting to see many changes in consumer behavior. Consumers have returned to...

My husband and I have moved a total of nine times since we’ve been married. I think we should write a book someday about how not to kill...

When thinking about how to best market your multifamily properties, it’s important to think about bridging the physical world with the...

More and more, we are being asked to design Snapchat filters for our student living clients' events. They are fun to design and clients...

Marketing to seniors in the multifamily sphere has never been more important. With the buying power of the “Silver Tsunami” comes a huge...

In the quickly developing world of Artificial Intelligence, you might be feeling overwhelmed with how to effectively utilize this...

Social media is a wonderful tool for apartment marketing, especially with the 2020 projections showing even greater reliance on the...

Some of us might remember circling available apartments in the newspaper, reading keywords and short descriptions and hoping the unit...

You’ve got a great property, happy tenants, and you are ready to fill your available units. When it comes to attracting potential...

These titles might seem redundant, but we're here to help explain the difference.

A brand’s voice represents the personality that describes your company’s message, statement, core values, and unique selling proposition.