Deborah HayesSep 232 minWhy Color Matters in Branding (Part 2)In part one, we looked at the way color impacts brand perception, value, memorability, and consistency, as well as how color can compleme...
Deborah HayesSep 232 minWhy Color Matters in Branding (Part 1)While it might not be the first thing you think of, colors play a huge role in how well your brand is perceived, remembered, and valued. ...
Deborah HayesJul 32 minTop 10 Reasons You Need a Digital BrochureI love paper. One of my favorite parts of designing a brochure has always been flipping through a book of paper samples and choosing just...
Deborah HayesJul 23 minColiving Post-COVIDWhile social distancing has become the new norm, coliving spaces, or residential buildings that focus on sharing and building community t...
Deborah HayesApr 103 minWeathering COVID-19 for the Multifamily Rental MarketThe current COVID-19 outbreak has sent many people to their couches to either work from home or wait out the crisis, which seems like a f...
Deborah HayesApr 102 minHow to Add Value to your Business from Anywhere (Even from Home)If you're a business owner and working from home, hopefully you are staying busy but with the future of our economy unclear, things may b...
Deborah HayesApr 83 minBrand Marketing During the Coronavirus CrisisWith social distancing keeping many people at home we are starting to see many changes in consumer behavior. Consumers have returned to b...
Deborah HayesFeb 272 min5 Ways to Effectively Use Reviews for Multifamily Marketing My husband and I have moved a total of nine times since we’ve been married. I think we should write a book someday about how not to kill ...
Deborah HayesJan 302 minThe Value of Virtual Staging for Multifamily MarketingWhen thinking about how to best market your multifamily properties, it’s important to think about bridging the physical world with the di...
Deborah HayesJan 303 minUsing Snapchat to Appeal to the Student Housing Market More and more, we are being asked to design Snapchat filters for our student living clients' events. They are fun to design and clients g...
Deborah HayesJan 153 minMultifamily Marketing to Seniors Marketing to seniors in the multifamily sphere has never been more important. With the buying power of the “Silver Tsunami” comes a huge ...
Deborah HayesJan 152 minTop 10 Ways to Use Artificial Intelligence in Marketing In the quickly developing world of Artificial Intelligence, you might be feeling overwhelmed with how to effectively utilize this technol...
Deborah HayesDec 10, 20192 minFacebook Marketplace for apartment advertising (and it's free)Social media is a wonderful tool for apartment marketing, especially with the 2020 projections showing even greater reliance on the inter...
Deborah HayesNov 30, 20193 minTransformative Marketing Trends for the Apartment Industry in 2020Some of us might remember circling available apartments in the newspaper, reading keywords and short descriptions and hoping the unit hel...
Deborah HayesNov 27, 20192 min Apartment Community Social Media Campaigns You’ve got a great property, happy tenants, and you are ready to fill your available units. When it comes to attracting potential renters...
Deborah HayesNov 8, 20192 minCreative Titles DefinedThese titles might seem redundant, but we're here to help explain the difference.
Deborah HayesNov 6, 20192 minFinding Your Brand VoiceA brand’s voice represents the personality that describes your company’s message, statement, core values, and unique selling proposition.
