The current COVID-19 outbreak has sent many people to their couches to either work from home or wait out the crisis, which seems like a fitting place to star...

If you're a business owner and working from home, hopefully you are staying busy but with the future of our economy unclear, things may be slowing down a bit...

With social distancing keeping many people at home we are starting to see many changes in consumer behavior. Consumers have returned to broadcast and cable t...

My husband and I have moved a total of nine times since we’ve been married. I think we should write a book someday about how not to kill your spouse while mo...

When thinking about how to best market your multifamily properties, it’s important to think about bridging the physical world with the digital world. If you’...

More and more, we are being asked to design Snapchat filters for our student living clients' events. They are fun to design and clients get a TON of exposure...

Marketing to seniors in the multifamily sphere has never been more important. With the buying power of the “Silver Tsunami” comes a huge market for renters l...

In the quickly developing world of Artificial Intelligence, you might be feeling overwhelmed with how to effectively utilize this technology in your marketin...

Social media is a wonderful tool for apartment marketing, especially with the 2020 projections showing even greater reliance on the internet for consumer dec...

Some of us might remember circling available apartments in the newspaper, reading keywords and short descriptions and hoping the unit held up in person. Whil...

You’ve got a great property, happy tenants, and you are ready to fill your available units. When it comes to attracting potential renters, social media prese...

These titles might seem redundant, but we're here to help explain the difference.

A brand’s voice represents the personality that describes your company’s message, statement, core values, and unique selling proposition.