Deborah HayesOct 25, 20212 min10 Step Branding Plan for a New Property DevelopmentBranding is more than just a logo and a website. It's the process of creating a strong, positive perception about your property while...
Deborah HayesOct 21, 20203 minCustomer Experience Trends You Should Know for 2021Recently I bought a gift for my friend from a company that she and I love. I wrapped the gift box with care and was so excited for her to...
Deborah HayesOct 19, 20202 minDoes your customer experience support your brand?Words without actions are meaningless, especially in business. Consumers are not interested in wasting their time with companies that...
Deborah HayesSep 23, 20202 minWhy Color Matters in Branding (Part 2)In part one, we looked at the way color impacts brand perception, value, memorability, and consistency, as well as how color can...