Multifamily Marketing to Seniors
Marketing to seniors in the multifamily sphere has never been more important. With the buying power of the “Silver Tsunami” comes a huge market for renters looking for value, community, and personalized service. What marketers may fail to realize is that reaching the senior market is not only possible, it’s rather easy! In fact, once you understand the common reasons that seniors chose multifamily rental options, and understand what motivates them as buyers, you will quickly