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THE ROSIE
PROJECT TYPE
Conventional, Naming, Branding, Web design, Signage
YEAR
2024
LOCATION
Syracuse, NY
The Rosie is a bold, contemporary multifamily community in Syracuse, designed to bridge the city’s historic legacy with modern ambition. DHA led the brand development, crafting an identity rooted in confidence, empowerment, and unscripted living—where classic architectural character meets chic, forward-looking design. Managed by The Michaels Organization, The Rosie positions itself as a place for modern trailblazers: expressive, authentic, and unapologetically moving life forward.
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