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MASON
PROJECT TYPE
Conventional, Naming, Branding, Web design, Print, Signage
YEAR
2019
LOCATION
Charlotte, NC
Mason is a multifamily community in Charlotte that blends modern urban living with the warmth of Southern hospitality. DHA led the brand development, drawing inspiration from Mason jars—a timeless symbol of welcome, gathering, and simple comforts—to create an identity that feels approachable, authentic, and rooted in place. The result is a brand that pairs contemporary design with a gracious, neighborly spirit, offering residents a home that feels both elevated and unmistakably welcoming.
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