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STRAITS ROW
PROJECT TYPE
Conventional/Student, Branding, Website
YEAR
2024
LOCATION
Chicago, IL
Straits Row is a modern multifamily community in Chicago’s South Loop, positioned to deliver approachable, urban luxury within reach. DHA led the branding and logo development, creating a clean, minimalist identity with a stylized mark inspired by the area’s industrial and printing-district roots. Managed by PeakMade, the brand feels confident, contemporary, and perfectly suited to South Loop living near parks, transit, and the heart of the city.


















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