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MUSE ON MAIN
PROJECT TYPE
Student, Naming, Rebranding, Signage, Collateral
YEAR
2024
LOCATION
Pullman, WA
Muse on Main is a student housing community rebranded under new management to reflect a more elevated, boutique identity. DHA led the renaming and brand transformation—shifting the property away from a dated, party-forward feel toward urban sophistication, walkability, and a more curated living experience. The refreshed brand balances modern design with a sense of place, appealing to older students and young professionals seeking a polished, downtown lifestyle.
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