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MAXWELL DOWNTOWN BROOKLYN

PROJECT TYPE

Conventional, Naming, Branding, Website, Digital, Signage

YEAR

2024

LOCATION

Brooklyn, NY

Maxwell Downtown is a new residential development in Downtown Brooklyn by The Michaels Organization and Triangle Equities. DHA led the naming and brand creation from the ground up, developing an identity inspired by the legacy and creative spirit of Max Roach. The logo draws directly from the building’s architecture, reinforcing a modern, confident brand that reflects Brooklyn’s cultural depth and stands out in a competitive market.

1025_Willoughby_The Michael_s Organization_Lobby_ForWeb

1025_Willoughby_The Michael_s Organization_40th floor Clubroom_web

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