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THE LODGE
PROJECT TYPE
Student, Branding, Packaging, Signage, Digital, Collateral
YEAR
2022
LOCATION
Rochester, NY
The Lodge is a student living community in Rochester, developed by Whitestone Development and managed by The Michaels Organization. DHA led the branding and creative direction, developing a warm, outdoors-inspired identity that balances comfort, community, and independence—positioning the property as a relaxed retreat from campus life.
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